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Ahmad Kamal Husaini bin Kassim

AI Marketing Strategist | Full-Stack Digital Marketer & AI Systems Specialist

Phone: +60 13-954 4778 | Email: work.kamalhusaini@gmail.com | Website: kamalhusaini.com

Professional Summary

Results-driven Full-Stack Digital Marketer & AI Systems Specialist with a background in Mechanical Engineering, modern web application development, and digital marketing operations. Proven expertise in engineering custom business applications, CRM platforms, and AI-enabled software solutions using JavaScript, TypeScript, React, Next.js, and Node.js. Experienced in leveraging AI-assisted engineering ("vibe coding") to rapidly design, deploy, and scale web engines, interactive data pipelines, and real-time analytics dashboards. Skilled in video editing, WordPress development, SEO, Meta, Google and TikTok Ads, lead generation, content moderation, and customer service. Trilingual in English, Japanese, and Malay with a strong track record in workflow automation and technical troubleshooting.

Technical Skills

Digital Marketing:Digital Marketing Strategy, Paid Social Advertising, Pay-Per-Click (PPC) Advertising, Lead Generation Campaigns, Sales Funnel Optimization, Conversion Tracking, Search Engine Optimization (SEO), Copywriting, Content Marketing

Advertising & Analytics:Meta Ads Manager (Facebook & Instagram Ads), Google Ads, TikTok Ads Manager, Google Analytics, Tracking Pixels, Campaign Optimization

Web Development:WordPress CMS, WordPress Website Development, Web Design, HTML5, CSS3, JavaScript (ES6+), TypeScript, React.js, Next.js, Node.js, Express, Tailwind CSS, RESTful APIs

Databases & Cloud:PostgreSQL, Supabase, Firebase, SQL, Vercel, Git, GitHub

AI & Automation:Generative AI, AI-Assisted Development (Vibe Coding), Prompt Engineering, LLM API Integration, Claude, Claude Code, Gemini, Codex, Workflow Automation, Google Apps Script

Video & Content:Video Editing, Content Creation, Short-Form Video, Premiere Pro, CapCut, Sora 2, Higgsfield, Gemini Flow, OpenArt

Operations & Support:Content Moderation, Policy Compliance, Quality Review, Level-2 Technical Troubleshooting, Customer Service, Process Optimization, Team Training, ServiceNow, Salesforce, Citrix

Languages:English (Full Professional), Japanese (Fluent / Business), Malay (Native)

Key Technical Projects

Full-Stack Takaful Agency CRM System

Developer & Creator

Tech Stack: Next.js, React, Tailwind CSS, Supabase / PostgreSQL, REST APIs, WhatsApp Integration

  • Engineered and deployed a custom, full-featured CRM web platform for takaful agents to streamline multi-channel sales pipelines, lead attribution, and financial goal tracking.
  • Built interactive Kanban board modules with drag-and-drop lead management across 7 pipeline stages (New Lead, Contacted, Follow Up, Quoted, Appointment, Submission, Closed Won).
  • Implemented real-time financial tracking algorithms calculating Annualized Net Contribution (ANC) potential, weekly closing pace alerts, and collected contribution targets.
  • Integrated multi-source lead attribution tagging for Meta Ads and WhatsApp traffic, providing granular conversion rate and campaign ROI analytics.

Internal Admin Onboarding Web Portal

Genpact (MAL) Sdn Bhd

Tech Stack: WordPress, Custom HTML/CSS, JavaScript

  • Developed a centralized web portal and interactive resource hub for floor admins, reducing team ramp-up time by 30% through structured digital onboarding workflows.

Work Experience

Digital Data Reviewer

11/2024 – Present

Accenture (MAL) Sdn Bhd

  • Inspect, analyze, and test technical workflows within the Google App Store ecosystem across 4 distinct technical review tracks.
  • Utilize generative AI tools and custom prompt workflows for automated technical data analysis, policy compliance, and defect identification.
  • Collaborate with global technical engineering teams in English and Japanese to resolve app functionality and security compliance tickets.
  • Co-created an employee leave application web app using Google Apps Script.
  • Created a Team Control Hub for team workflow using Gemini and Google Apps Script.

Creative Content Manager & Web Developer

06/2023 – 09/2024

Rayyan Success International Sdn Bhd

  • Designed, coded, and deployed high-converting sales web pages integrated with tracking analytics pixels and automated intake APIs.
  • Executed end-to-end media buying and automated digital sales funnels across Meta Ads, Google Ads, and TikTok Ads.
  • Architected automated lead intake pipelines connecting ad channels to WhatsApp networks and email dispatch servers.

Process Developer & Subject Matter Expert (SME)

08/2021 – 04/2024

Genpact (MAL) Sdn Bhd

  • Evaluated Japanese language digital content and complex metadata structures to enforce platform compliance standards.
  • Received Bronze Award (2023) and Best Admin Award (Q1 2024) for operational process optimization and leadership.
  • Appointed Subject Matter Expert (SME); trained and mentored a team of 15+ technical analysts in workflow guidelines and tool usage.

Technical Solutions Specialist II

04/2020 – 03/2021

DXC Technology Sdn Bhd

  • Delivered Level-2 enterprise technical troubleshooting across 7 global corporate accounts via ServiceNow, Salesforce, and Citrix.
  • Diagnosed network connectivity, user permission structures, and software infrastructure issues while adhering strictly to SLA benchmarks.

Creative Media Executive

12/2018 – 03/2020

Michi Global Sdn Bhd

  • Edited video and content for marketing campaigns across the company website and social media channels.
  • Designed and developed an online class system on WordPress with interactive features for online learning.
  • Managed online sales through the company website and delivered event media coverage.

Education

Bachelor of Engineering in Mechanical Engineering

2015 – 2017

Takushoku University | Tokyo, Japan

Relevant Coursework: Engineering Mathematics, Computer-Aided Engineering, Control Systems, Data Analysis.

Diploma in Mechanical Engineering

2012 – 2015

Malaysia-Japan Industrial Institute (MJII) | Kuala Lumpur, Malaysia

Professional Certifications

  • Google AI Professional Certificate – Google (Oct 2026)
  • Google AI Essentials Specialization – Google (Oct 2026)
  • Introduction to Model Context Protocol – Anthropic (Oct 2026)
  • Claude Code in Action – Anthropic (Oct 2026)
  • Next-Generation AI Assistant: Claude by Anthropic – Coursera (Oct 2026)
  • Introduction to Artificial Intelligence (AI) – IBM (Oct 2026)
  • AI for App Deployment – Google (Oct 2026)
  • AI for App Building – Google (Oct 2026)
  • AI for Data Analysis – Google (Oct 2026)
  • AI for Content Creation – Google (Oct 2026)
  • AI for Writing and Communicating – Google (Oct 2026)
  • AI for Research and Insights – Google (Oct 2026)
  • AI for Brainstorming and Planning – Google (Oct 2026)
  • Maximize Productivity With AI Tools – Google (Oct 2026)
  • Stay Ahead of the AI Curve – Google (Oct 2026)
  • Use AI Responsibly – Google (Oct 2026)
  • Discover the Art of Prompting – Google (Oct 2026)
  • AI Fundamentals – Google (Oct 2026)
  • Introduction to AI – Google (Oct 2026)
  • Foundations of User Experience (UX) Design – Google (Oct 2026)
  • Foundations of Digital Marketing and E-commerce – Google (Oct 2026)
  • Understanding Digital Transformation – MyDIGITAL Corporation (Oct 2026)

Certifications & Awards

  • Top 10 Rookie Agent Award – Great Eastern Takaful (Q1 2026)
  • Best Admin Award (Q1 2024) – Genpact (MAL) Sdn Bhd
  • Bronze SME Award (2023) – Genpact (MAL) Sdn Bhd
  • Subject Matter Expert (SME) Certification – Genpact (MAL) Sdn Bhd (10/2022 – 07/2023)
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