Ahmad Kamal Husaini bin Kassim
AI Marketing Strategist | Full-Stack Digital Marketer & AI Systems Specialist
Phone: +60 13-954 4778 | Email: work.kamalhusaini@gmail.com | Website: kamalhusaini.com
Professional Summary
Results-driven Full-Stack Digital Marketer & AI Systems Specialist with a background in Mechanical Engineering, modern web application development, and digital marketing operations. Proven expertise in engineering custom business applications, CRM platforms, and AI-enabled software solutions using JavaScript, TypeScript, React, Next.js, and Node.js. Experienced in leveraging AI-assisted engineering ("vibe coding") to rapidly design, deploy, and scale web engines, interactive data pipelines, and real-time analytics dashboards. Skilled in video editing, WordPress development, SEO, Meta, Google and TikTok Ads, lead generation, content moderation, and customer service. Trilingual in English, Japanese, and Malay with a strong track record in workflow automation and technical troubleshooting.
Technical Skills
Digital Marketing:Digital Marketing Strategy, Paid Social Advertising, Pay-Per-Click (PPC) Advertising, Lead Generation Campaigns, Sales Funnel Optimization, Conversion Tracking, Search Engine Optimization (SEO), Copywriting, Content Marketing
Advertising & Analytics:Meta Ads Manager (Facebook & Instagram Ads), Google Ads, TikTok Ads Manager, Google Analytics, Tracking Pixels, Campaign Optimization
Web Development:WordPress CMS, WordPress Website Development, Web Design, HTML5, CSS3, JavaScript (ES6+), TypeScript, React.js, Next.js, Node.js, Express, Tailwind CSS, RESTful APIs
Databases & Cloud:PostgreSQL, Supabase, Firebase, SQL, Vercel, Git, GitHub
AI & Automation:Generative AI, AI-Assisted Development (Vibe Coding), Prompt Engineering, LLM API Integration, Claude, Claude Code, Gemini, Codex, Workflow Automation, Google Apps Script
Video & Content:Video Editing, Content Creation, Short-Form Video, Premiere Pro, CapCut, Sora 2, Higgsfield, Gemini Flow, OpenArt
Operations & Support:Content Moderation, Policy Compliance, Quality Review, Level-2 Technical Troubleshooting, Customer Service, Process Optimization, Team Training, ServiceNow, Salesforce, Citrix
Languages:English (Full Professional), Japanese (Fluent / Business), Malay (Native)
Key Technical Projects
Full-Stack Takaful Agency CRM System
Developer & CreatorTech Stack: Next.js, React, Tailwind CSS, Supabase / PostgreSQL, REST APIs, WhatsApp Integration
- Engineered and deployed a custom, full-featured CRM web platform for takaful agents to streamline multi-channel sales pipelines, lead attribution, and financial goal tracking.
- Built interactive Kanban board modules with drag-and-drop lead management across 7 pipeline stages (New Lead, Contacted, Follow Up, Quoted, Appointment, Submission, Closed Won).
- Implemented real-time financial tracking algorithms calculating Annualized Net Contribution (ANC) potential, weekly closing pace alerts, and collected contribution targets.
- Integrated multi-source lead attribution tagging for Meta Ads and WhatsApp traffic, providing granular conversion rate and campaign ROI analytics.
Internal Admin Onboarding Web Portal
Genpact (MAL) Sdn BhdTech Stack: WordPress, Custom HTML/CSS, JavaScript
- Developed a centralized web portal and interactive resource hub for floor admins, reducing team ramp-up time by 30% through structured digital onboarding workflows.
Work Experience
Digital Data Reviewer
11/2024 – PresentAccenture (MAL) Sdn Bhd
- Inspect, analyze, and test technical workflows within the Google App Store ecosystem across 4 distinct technical review tracks.
- Utilize generative AI tools and custom prompt workflows for automated technical data analysis, policy compliance, and defect identification.
- Collaborate with global technical engineering teams in English and Japanese to resolve app functionality and security compliance tickets.
- Co-created an employee leave application web app using Google Apps Script.
- Created a Team Control Hub for team workflow using Gemini and Google Apps Script.
Creative Content Manager & Web Developer
06/2023 – 09/2024Rayyan Success International Sdn Bhd
- Designed, coded, and deployed high-converting sales web pages integrated with tracking analytics pixels and automated intake APIs.
- Executed end-to-end media buying and automated digital sales funnels across Meta Ads, Google Ads, and TikTok Ads.
- Architected automated lead intake pipelines connecting ad channels to WhatsApp networks and email dispatch servers.
Process Developer & Subject Matter Expert (SME)
08/2021 – 04/2024Genpact (MAL) Sdn Bhd
- Evaluated Japanese language digital content and complex metadata structures to enforce platform compliance standards.
- Received Bronze Award (2023) and Best Admin Award (Q1 2024) for operational process optimization and leadership.
- Appointed Subject Matter Expert (SME); trained and mentored a team of 15+ technical analysts in workflow guidelines and tool usage.
Technical Solutions Specialist II
04/2020 – 03/2021DXC Technology Sdn Bhd
- Delivered Level-2 enterprise technical troubleshooting across 7 global corporate accounts via ServiceNow, Salesforce, and Citrix.
- Diagnosed network connectivity, user permission structures, and software infrastructure issues while adhering strictly to SLA benchmarks.
Creative Media Executive
12/2018 – 03/2020Michi Global Sdn Bhd
- Edited video and content for marketing campaigns across the company website and social media channels.
- Designed and developed an online class system on WordPress with interactive features for online learning.
- Managed online sales through the company website and delivered event media coverage.
Education
Bachelor of Engineering in Mechanical Engineering
2015 – 2017Takushoku University | Tokyo, Japan
Relevant Coursework: Engineering Mathematics, Computer-Aided Engineering, Control Systems, Data Analysis.
Diploma in Mechanical Engineering
2012 – 2015Malaysia-Japan Industrial Institute (MJII) | Kuala Lumpur, Malaysia
Professional Certifications
- Google AI Professional Certificate – Google (Oct 2026)
- Google AI Essentials Specialization – Google (Oct 2026)
- Introduction to Model Context Protocol – Anthropic (Oct 2026)
- Claude Code in Action – Anthropic (Oct 2026)
- Next-Generation AI Assistant: Claude by Anthropic – Coursera (Oct 2026)
- Introduction to Artificial Intelligence (AI) – IBM (Oct 2026)
- AI for App Deployment – Google (Oct 2026)
- AI for App Building – Google (Oct 2026)
- AI for Data Analysis – Google (Oct 2026)
- AI for Content Creation – Google (Oct 2026)
- AI for Writing and Communicating – Google (Oct 2026)
- AI for Research and Insights – Google (Oct 2026)
- AI for Brainstorming and Planning – Google (Oct 2026)
- Maximize Productivity With AI Tools – Google (Oct 2026)
- Stay Ahead of the AI Curve – Google (Oct 2026)
- Use AI Responsibly – Google (Oct 2026)
- Discover the Art of Prompting – Google (Oct 2026)
- AI Fundamentals – Google (Oct 2026)
- Introduction to AI – Google (Oct 2026)
- Foundations of User Experience (UX) Design – Google (Oct 2026)
- Foundations of Digital Marketing and E-commerce – Google (Oct 2026)
- Understanding Digital Transformation – MyDIGITAL Corporation (Oct 2026)
Certifications & Awards
- Top 10 Rookie Agent Award – Great Eastern Takaful (Q1 2026)
- Best Admin Award (Q1 2024) – Genpact (MAL) Sdn Bhd
- Bronze SME Award (2023) – Genpact (MAL) Sdn Bhd
- Subject Matter Expert (SME) Certification – Genpact (MAL) Sdn Bhd (10/2022 – 07/2023)